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Fashion Coos: Joules

i have been digging into some of the lesser known (in the us)  uk brands as of late. my new favorite is joules. joules is similar to boden in that is has high quality clothing that is designed for kids, but joules is a bit more playful (see dino rain poncho) and so very british. i am drooling over all the fun options for outerwear--we have been trudging around in their floral wellies and love them! i joules recently launched a us-site so we can get our shop on over here! s h o p  j o u l e s

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