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Fashion Coos: Abc123me Clothes for Boys

the newly launched uk-brand abc123me took snips and snails and puppy dog's tails and distilled them into the purest of boy's fashion.

the brand offers a concentrated collection of versitile clothing for boys 4 to 11. the superior quality and minimal style is perfect for big boys. founder louisa rowland describes the line as "a hybrid of relaxed savile row tailoring meets california easy dressing."

i especially love the tailored cord jacket combo that is perfect for holidays! super stylish without your little one looking like a butler--and he will actually wear it again. best yet, no tacky branding, which is one of the main reasons i started this blog!

shop the very cool website h e r e

abc123me sent us some pieces for henry to try out and i can honestly say he loves them--he has worn them almost everyday!

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