veggies are tres in style these days! the brand izzy & ferd was founded just a couple of years ago and i've been watching it grow from the sidelines... but this season i am diving in! i'm so in love with this jack & the beanstalk inspired collection! the veggie and farm themed prints are just too perfect for warm summery days.
more and more brands are using fashion as a medium to tell stories, which totally inspires little minds. the founders joe and cindy pulido describe this collection as "an imaginary world of a young boy who embarks on a fantastical adventure. ...[and] takes kids on a magical journey to a castle in the sky." we're smitten.